The rise of E-commerce has proved fruitful for many businesses and consumers and not only does it entail buying or selling products online, but also extends to the online process of developing, marketing, delivering and servicing across networked publics. E-commerce has surely become a dream come true for many where there is 24/7 engagement between companies and customers, it’s a hassle-free option where people can buy and sell desired products anywhere, anytime with the option of a shopping cart on the company’s website.
This is a good deal for businesses if they are looking to maximize profits as having an online website can help them connect with a wider audience, more potential customers. This also means more revenue because the online platforms give them the opportunities to make their advertisements more known and widespread and as word gets out, more money goes in the company’s accounts. In today’s competitive environment, e-commerce development proves highly beneficial for business owners as people can share their opinions regarding products and services. This feedback lets the company know what it can do to not only better their services, but also keep a good client relationship.
While e-commerce has been determined as the ‘need of the hour’, it still has certain risks associated with it and anyone with any online work would know what a distressing situation it is to have to deal with security breaches and spam mails. Recently, many online websites have come under attack by hacker groups and customers have had their personal data compromised and used for spam, identity theft, unsolicited marketing.
This kind of privacy issue relates not only to hackers but has also at times been a careless mistake and inattentive actions on part of the companies who sometimes charge customer cards twice and sometimes not deliver the product they asked for. However, the real attack remains as hackers can jeopardize the company website and shut it down for several hours while they access information that is supposed to remain confidential.
Shopping online is obviously ideal as it has more bargains, easier returns, and vast selections. However, it is better to be safe than sorry so even with all the wonders of online shopping, it is advised people do everything in their power to secure their data and prevent any actions that could compromise their data. For this reason, it is suggested to be aware of red flags of online shopping and always be 100 percent certain that the website has SSL (secure sockets layer) encryption installed. Crooks don’t wait to attack, and many people have suffered before so ensure that your anti-malware tools are always up to date on your devices and refrain from giving too much personal information online. If a business is asking for your SSN or other personal data, it is definitely going to make you suffer therefore caution is advised.